Should your small business have a website? Definitely Yes!
In this article I will note a few reasons why it is important for your business to have a website.
- A business website gives your business credibility.
Just as clients used to expect businesses to have a real physical business address, they expect to find your business online. These days more than 90% of people search the internet for what they want before making contact, hence the need for an online presence. With careful planning, designing, your website will provide a professional image and give potential customers a great experience when they visit it.
- A business website is a great and cheap marketing channel.
Having a business website gives you an automatic online presence. it is a chance to introduce people to your products and services. Compared to the cost of traditional means of advertising, such as newspaper ads, radio commercials and many others, it is a very cost effective way to promote your business.
- eCommerce on the rise.
Selling goods online has become the order of the day and as the years go by we expect this need to rise. Take advantage of this opportunity by having your own website that allows you to sell online. In Zimbabwe, because of cash shortages, this could be the deal breaker.
- A website expands your market.
Perhaps your business is only serving a local community. Have you ever thought of the global community? What about those Zimbabweans who stay outside the country who might need you to build them a house in their homeland, or any other job that you can do for them? How do they contact you, let alone know that your business exists. Making your products or services available across time zones and even across the world can grow your business and revenue exponentially.
- Your competitors are doing it.
Others are doing it so why can’t you. Not having a website puts your business at a competitive disadvantage.
A website is a marketing tool that costs you one time and continues to pay you back. It expands your customer base, enhances your advertising and marketing efforts and gives your business a mark of credibility. Therefore, take advantage of having an online presence to boost your business.